While looking for an image to accompany this post, we discovered that we’d already covered this subject once before. Still, that never normally stops us, so let’s plough on.
Give the people what they want
That seems a sensible way to market your sport.
In England, people don’t particularly want night matches. They want a day in the sun/permafrost, so give them that.
In other countries, they want to watch cricket in the evenings when it’s cooler, so give them that.
The other argument against day-night Test cricket is that conditions change when the lights go on, but really that’s the point of Test cricket. It’s about adapting to different conditions, whether result from the pitch, the sky, the continent or the time of day.
At some grounds, dew will be too much of a factor. So don’t play day-night matches there.