If you haven’t heard, the BBC’s secured the rights to publish video highlights of Cricket World Cups on its website. As with most things in our life, we can’t tell whether this is hugely significant or neither here nor there.
The way it’s described, it sounds like short video clips will be an add-on to other web content. A video of all the wickets to have fallen might accompany a match report or a particularly unusual shot might appear within ball-by-ball coverage.
At the same time, the BBC’s apparently allowed to show video clips of up to six minutes per hour of play. For a one-day international – which is what, seven or eight hours – that amounts to a fair chunk of footage. Throw in a bit of punditry and you could make an actual programme out of that. Could such a thing appear on the iPlayer?
Either way, it seems like a good development. We always think that cricket is a sport that lends itself particularly well to highlights. Even live coverage relies heavily on replays of the meaningful bits played between balls, overs and sessions.
In many ways this deal means the BBC will be able to offer the full ‘not really watching but looking up when something happens’ experience.