We might have made our point in the title.
The first match of a seven-match one-day series nobody cares about. There are plenty of matches in which to recover, even if your team loses.
The second match of a seven-match one-day series nobody cares about. There’s still plenty of time to recover.
By the third match, either it’s 1-1 or 2-0. At 1-1, there’s nothing in it and your team can still recover if it loses. At 2-0 you’re losing interest whether your team’s winning or losing.
At 3-3 with one match to go, people care a bit. The next match has something riding on it. It will decide the series. There is jeopardy for both teams and that breeds excitement. However, all that’s being decided is a one-day series that no-one has cared about for the first six matches for the reasons given above. Does anyone really care who wins?
Today, India play Pakistan in a World Cup semi-final. The winner will be in the final, the loser gets knocked out. Jeopardy, consequences, excitement.