‘Cricketainment’ – has it come to this?

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< 1 minute read

One thing we know about people: they love to get wound up about stuff.

People love getting irritated, even incensed by things they could so easily avoid. Nowhere is this more true than on the internet.

So if you’re one of those people, steel yourself for a good old fashioned red-faced rant at the following quote from Shailendra Singh, joint managing director of Percept Holdings. They’re no-one to you and he’s nothing to you, but are you going to let that stop you?

Well? Are you?

“Twenty20 is the glossier version of instant returns. It’s cricketainment at its best.”


Mike Gatting wasn't receiving the King Cricket email when he dropped that ludicrously easy chance against India in 1993.


Why risk it when it's so easy to sign up?


  1. I love a bit of cricketainment. ‘specially when it’s like instant returns – but a bit glossier.

    He sounds like he’s been attending the Hayden school of verbal bollocks.

  2. That makes me so angry. God I am angry. I am the angriest person on the whole internet. More angry than Suave when Vaughan misses a straight one.

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  3. I am as angry as D Charlton – but a lot shriller and liable to burst into tears and remind Shailendra of something untoward he said in 2001

  4. Percept Holdings? What are they holding? Is it all an elaborate setup for a Holding/Willie pun that will be revealed at a later stage? Mysterious. Their website tells us this about Shailendra:

    “An undying spirit, inexhaustible ideas, a fastidious attitude and a great eye for detail are what define the man, Shailendra Singh. His energy is directed towards conceptualizing, planning and strategizing to create innovative content that works.”

    So at least it’s not just cricketing terminology that they’re molesting.

  5. There’s more:

    “PDM (Percept D’Mark) India was formed in 1994 with the vision to help brands create a 360-degree communication approach.”


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  7. Dave, there’s one for Solutions Corner too:

    “VISION: To be the preferred solutions provider in the entertainment, media & communications domain globally”

  8. I’ve been to a club or two in my time*, and while I’m sure people were on both pills and the pull, no-one (that I recall) referred to it as “drilling down into a solutions-oriented client-facing persona going forward.”

    *Okay, the Romsey Working Men’s Club.

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