As we said earlier in the week, we’re sick to death of receiving press releases at the moment, so we were delighted to receive a brief match report from Simon that in no way promotes anything – least of all Snaptu’s free Cricinfo application for mobile phones.
“As I sat dismally in the Compton Stand at Lord’s on Friday reviewing the match scorecard and last over ball by ball commentary lines on my mobile phone, I thought: ‘Sod it – I’m out of here. Find me a decent pub’.
“Luckily I use Snaptu’s Cricinfo app on my phone and guess what, it has the fancyapint? pub guide on it too, so before long I was swallowing hard.”
We didn’t get paid for this. We’ve published it partly because it’s a free cricket service you might actually be interested in, but mostly because we liked Simon’s shamelessly transparent approach to promoting it.
Thoughts about whether we should have edited ‘swallowing hard’ will be read with interest?