This year they moved the Twenty20 Cup to Friday nights to create an ‘appointment to view’. The premise is if people know when matches are being played, there’s a better chance they’ll watch.
This year also sees a five-Test series taking place between England and India which boasts four different start days. That’s back-to-back scheduling for you. They have to leave an extra day or two to allow the players ‘rest’.
If you didn’t know, the third Test starts today.