Worried that Test matches aren’t selling out? Make tickets a bit cheaper.
You can make other changes – maybe allow people to bring a few beers in, stuff like that – but basically it’s just too expensive. It’s 40-odd quid for the cheapest ticket at the Oval.
Whether it’s down to counties trying to recoup money after being forced to bid for Tests or whatever, it doesn’t matter. The long and short of it is that ticket prices are putting people off.
You get a better view at home with the telly, so what’s the incentive to splash out £100 for two of you to spend a day sheltering from the rain and getting little change from a tenner for every couple of pints you buy?