In 2006, we started writing about how Matthew Hayden spoke bollocks. At that point, his batting drew most people’s attention and it hadn’t been widely acknowledged that the man was sucking all meaning out of words and then piling them together arbitrarily. Now everyone has noticed.
Even Michael Atherton’s slagging him off for talking nonsense now, so in many ways our work is done. The world is well-equipped to mock Hayden’s cod-business guff-talking without us.
And yet we’ve continued. Every time that we feel like we’re out, he pulls us back in. The man’s retired, so he should no longer be a target, but there he is evaluating Phil Hughes or launching The Hayden Way. Sometimes it’s just too easy.
Our latest article for Cricinfo comes as a result of Hayden investing in the Big Bash League. It has to be the last thing we do about Matthew Hayden, but we fear it won’t be. It says it all that Cricinfo usually add a disclaimer about all quotes being made-up, but it wasn’t necessary in this instance, because we used genuine quotes. The man is officially a self-parody.