If there’s one thing we can say for our Twitter round-up column on Cricinfo, it’s that it clung on.
But no more. This week’s edition is the last.
Of all the cricket writing we’ve done, the Twitter round-up was the strangest. We can’t begin to explain the psychological impact of the trawling and sifting that was required to produce it. You’d also be surprised at just how long it took.
Then there was the readership. Normally when we do something that’s even relatively long-running, it builds a group of followers – people who check in each week. That never really seemed to happen. The majority of the few comments the column attracted were typically angry or quite obviously missing the point.
We honestly expected it to be binned ages ago, but it survived the death of Page 2 (Cricinfo’s satire section) and while we thought its days were numbered when it was made a fortnightly column, it turns out that happened all the way back in March 2013.
We honestly didn’t even know we’d been writing it that long.
The first issue actually appeared in April 2012 and it’s interesting to read it and contrast it with the latest.
We prefer the early format with subheadings, but it still suffers from the same problem we’ve always had in that the subject matter is fundamentally disjointed. In recent times, we’ve really tried to link the tweets together so that there’s some sort of thread running through them, but it’s tough-to-impossible. You’re totally at the mercy of what other people have said (and most of what’s said is either a retweet of an inspirational slogan, some none-too-subtle marketing, an unfunny in-joke with a friend, or a link to a photo on Instagram).
So unlike the much-loved Wisden Cricketer newsletter – which was reborn as Cricket Badger after it was cancelled due to something approaching popular demand – we’re not going to be reviving the Twitter round-up.
We will however pass on what we’ve learned, which is that Jimmy Neesham is pretty much the only cricketer worth following. Tino Best, Umar Akmal and Charles Dagnall have their very different moments. Also David Gower, when he can be bothered.