Growing our brand in other territories

We’ve spoken to the King Cricket marketing department and they assure us that Sundays, when no-one’s using the internet, are the best days to have your articles appear on Cricinfo. They’re pretty sure it doesn’t mean that Cricinfo think you’re their worst writer.

We’ve done a piece about the Royals branding thing. Doesn’t feel such big news now, but try and imagine that it is when you’re reading it.

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9 Appeals

  1. Read your Mega Super Kings piece with great interest.

    I love the idea about all of the counties and other first class clubs, countries and territories playing in the same coloured kit.

    Might I propose that this kit be white (just think of all the money you can make from laundry) and that they play the matches over four or five days (just think of all the hot dogs, burgers and hoospitality packages you could sell).

    I really think this idea is going places, KC.

  2. King Cricket

    February 14, 2010 at 10:02 am

    We just don’t know if that idea’s got any legs. It might be okay for a year or two, but has it got longevity?

    If it did stand the test of time, that would be an incredibly powerful ‘product’ and anyone interested in making a few quid would be all over it. There’s a very real chance it could kill traditional Twenty20 cricket.

  3. Loved the pun above..

  4. But has the backlash started already? There were some spectators at a Test match in India today!

  5. Is this Royals IPL branding thing actually that bad? It could be a pathway to stop counties from being loss making organisations? It may not be the best (the best is probably to kill off some of the counties) but it seems like the English counties are stuck in their old ways. and won’t change for the better.

  6. Right on, Ravi! As a lifelong member at Gloucestershire Mega Super Kings, I’m really excited about the franchise I’ve followed since boyhood negotiating their way to the to of the changing landscape of cricket.

  7. Right on, Ravi! As a lifelong member at Maidenhead Mega Super Kings, I’m really excited about the franchise I’ve followed since boyhood negotiating their way to the to of the changing landscape of cricket.

  8. You have managed the unique feat of writing a one page article on twenty twenty without ever using the words “Lalit Modi”. This means either you will be kissed gently by Lalit for leaving him alone or your effigy will be burnt. I don’t know which one yet.

    And what is this whole Royals franchise everyone seems to be talking about?

  9. Ged Mega Super King

    February 15, 2010 at 7:36 am

    Many thanks for those kind words that mean so much.

    It goes without saying that all of my comments here and indeed anywhere else are:

    (c) Ged Mega Super King, 2011

    Naturally I need to protect my intellectual property for further exploitation at a later date, perhaps even in other media and new territories.

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