That’s the emotional climax of the Just For Men advert that we’ve seen about 18 times today while watching the IPL. We’ve gone through hatred and emerged the other side, joining in with the ‘more ties!’ bit, punching the air for emphasis.
It’s astonishing the level of advertising you’re exposed to while watching the IPL. Apart from the ad breaks, there’s sponsorship all over the stadium and the players’ clothing. Every TV graphic has a sponsor’s name attached to it and then there’s the commentary.
Aside from having to talk about Citi Moments of Success every two minutes, everything else that the commentators say is an advert for the IPL itself.
This can’t be good for viewers and the worst part is that we’ve just realised how much it’s affected us. We bought some Indian train tickets yesterday for when we’re over there next month and we were offered a range of payment ‘gateways’.
At the time, we didn’t know why, but we went for Citi Bank.