I watched the pre-match sunglasses-fest/pose-athon while tucking into Kashmiri lamb shank rogan josh. Unfortunately, my reluctantly embraced ‘no beer’ policy meant I enjoyed the main event in my room, accompanied by a bottle of Bisleri bottled water.
What I like to call “the IPL ad endurance challenge” really demands something stronger. Indian IPL advertising makes you think that the “more ties!” ad is on low rotation in the UK.
Being as it was the final, there was a wider range of advertisers than for the league matches, which typically featured the same three ads repeated a billion times each. For this match, there were as many as seven different ads and there was even one I hadn’t seen before.
I’m quite familiar with it now.
Sadly, neither of my favourite ads appeared: the Fanta ad (I fancy the girl) nor the Havells ad where a guy hangs someone, makes a glum expression and then walks home. That one’s a classic that would probably be less impressive if I understood the voiceover at the end.