Well he might want to consider scoring a hundred on a weekday. People do stuff at weekends and his runs might not get as much attention.
On a weekday, people come back from their lunch breaks and spend half an hour or so easing back into work by reading cricket news on the internet. It’s not work, but it’s not visible slacking off. It’s a happy compromise.
This part of the day is when cricketing reputations are made. Phil Hughes should target it.