Three of the least cricket people you could ever imagine. One guy had been explaining how he could never move abroad because he’d just bought a 50 inch plasma TV.
Here are some sample quotes.
“It’s like the World Cup, but the Ashes is only ever played between England and Australia. It lasts for weeks and weeks and it’s all one thing. This last one that’s just finished – with England beating them down there after God knows how many years – it was ab-so-lute-ly mag-NIFicent.”
“You know me, I’m not into sport, but this Ashes was just magic.”
“The one-day stuff that’s happening now is good, but with all the different types of bowlers and the field changes and that, an Ashes series is something else.”
Bet these guys have never taken part in market research carried out on behalf of the England and Wales Cricket Board.
Casual cricket fans giving the impression that it’s the nuances of cricket that are the real draw? Don’t they want ‘maximums’ greeted by upbeat pop music (the sporting equivalent of sitcom canned laughter)?
Are they SURE they don’t want that?