The ECB have sold the rights to broadcast county cricket in Asia for about £135m. It seems oddly vague to talk about ‘Asia’ in this way. It’s an entire continent. We can’t imagine people in Japan or Mongolia are particularly interested in Arul Suppiah’s back foot defence right now, but hopefully they’ll learn to appreciate it over time.
Adjusting to the tempo of county cricket isn’t easy, so we wrote a guide for ESPN Cricinfo. It’s ESPN who’ve bought the rights, incidentally.