We’ve read enough about the Royals branding thing to know that this is classic marketing news: a lot of column inches are being devoted to nothing of any real consequence.
Rajasthan Royals are an IPL team. Some other teams are also going to be known as ‘Royals’. They’re going to wear the same kit, maybe share some players and play against each other every now and again.
“It will enable us to take advantage of the changing landscape in cricket, not least in the areas of marketing and talent development,” says Sean Morris, chief executive of Rajasthan Royals.
Our soul was totally eroded by people who think wholly in terms of marketing by the time we were 17. What chance have the youth of today got?
These days you’re a fleshy shell of a person wallowing in a target demographic before your 11th birthday.