Watch the IPL live on ITV4
Here’s a gilt-edged opportunity to get discarded. Giles Clarke can’t give us live cricket on free to air TV; Lalit Modi can.
Pretty much ever since the format first appeared, we’ve been saying that having live Twenty20 matches on terrestrial TV at 8pm on a Friday night would help cricket more than all the funding and marketing that the sport’s benefited from in the last 20 years. For all the money and pizazz, this is basically the secret behind the IPL’s success.
Having matches on TV at a predictable time in the evening allows people to sit home with a few beers and a couple of friends and have a great night. If the tournament is easy to follow, so much the better. If it feels like an event, better still.
Now admittedly, 8pm on mainstream TV is not exactly 2.30pm on ITV4 on a weekday, but it’s a damn sight better than nowt. If we were a student, we’d be over the frigging moon that there was some sort of major sporting event happening that we could watch EVERY DAY for the next few weeks. We’d well get into it.
The first match is 2.30pm tomorrow (Friday) and it’s Deccan Chargers v Kolkata Knight Riders.
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