With the Ashes on its way, the internet will see a huge number of cricket blogs being started in the next month or so. Most will die on their arses within a few weeks, but some will stick around.
We’ve been doing this since January 2006 and in new media terms, that makes us pretty much a world authority on this subject. So it seems only fair that we should share some of our wisdom and experience to help out new starters.
Lesson one: When blogging in fancy dress, choose your costume wisely
It’s a common mistake. You’re trying to analyse Ricky Ponting’s form with the bat, but your typing is being massively hampered by the giant foamy fingers of your Deputy Dawg outfit.
When choosing the fancy dress costume you’re going to be doing your Ashes blogging in, pick something that offers good visibility and which allows you to type properly.
A Ming The Merciless outfit is our preference, but we’ll admit the voluminous cape can be problematic. We’ve got used to it, but we have had a lot of practice. It’s not something we’d recommend to others as you’ll lose a few cups of tea in the early days, catching them with your massive sleeves and dragging them off the table.