We’re not interested in sponsorship really. However, we do hate people with corporate titles and we outright loathe meaningless PR speak, so we did actually make the effort to read the news about Vodafone not sponsoring England any more.
We also hate Vodafone because they have ‘-fone’ in their name, as if wilfully misspelling the word ‘phone’ somehow makes them cutting edge.
Ian Shepherd, consumer director of Vodafone UK, said:
“We’ve enjoyed a successful relationship with the ECB and the England team over the last 12 years and the sponsorship has provided us with a platform to build the Vodafone brand and add value to our customers.”
How has having ‘Vodafone’ written in various places during cricket matches made their customers more valuable? It hasn’t added value to their customers. Vodafone have no influence over the worth of their customers.
People are employed to come up with these comments. They clearly want to use the word ‘value’ and the word ‘customer’ and have no idea how to link them together.
Ian Shepherd also used the phrases ‘brand ambassadors’ and ‘sponsorship portfolio’ in his comments on the subject.
If we were Ian Shepherd, we might be able to stop crying about ourself by about 2016. Then we’d consider what mum must think of us and start crying all over again.