This would be the slogan of England under Trevor Bayliss if they went to a crappy marketing company and paid them a billion pounds for branding.
That’s how you do slogans these days. You make them grammatically jarring. That’s the old rope you get for your stacks of cash.
Here’s just a few recent examples we’ve spotted.
- Live colourful – Bulmers
- Drive confident – VW Polo
- Breathe happy – Febreze
- Play beautiful – Fifa 16
- Find your happy – Rightmove
Great system, guys. Worth every penny.
In England’s case, the meaning behind the wrong words is Bayliss’s stated belief that you should always give a player one too many matches rather than one too few.
Just as well really. The fourth Test against South Africa has thus far been characterised by all the more marginal selections doing just about nothing to secure their places.
One wicket for Chris Woakes, 15 runs for Alex Hales, 19 runs for Nick Compton, 14 runs for James Taylor and a bunch of dropped catches by Jonny Bairstow. Just as well for their sakes that England select patient – although it would be nice if at least one of them did a bit of something in the second innings.